In Business a website matters a lot as this is the only way by which you can inform your customers about your product and services. So you must have well designed and effective website that can grab attention of viewers. This is not a one day process as to take your website on pinnacle for this you must use SEO tools and techniques which are best and help you to get to ranking. We will here be presenting the basic facets of SEO for relative newbie’s in the world of online marketing. Read through, and become knowledgeable enough to publicize your website in the best possible manner:
The domain name – Find out the keywords that you need to target, and make sure that your website domain has at least one of them. A domain title that is related to the nature of your business obviously works well for boosting up online visibility. You can check domain name here
Designing the website – Plan your website in effective manner that would enhance the visitor experience on your website. The navigation facilities have to be simple, there should never be any broken links, the text and background colors should speak volumes about your professionalism, and you should also have a comprehensive sitemap. The latter, in fact, would make it easier for the search engine crawlers to access the different web pages. You site should be mobile-friendly . You can use Google mobile friendly test tool or you can just add url of your site at responsive design testing tool to check online
Content – When it comes to on-page SEO considerations, few factors can rival the importance of having content of the best quality. Re-check anything that you post on your website for factual and/or linguistic errors, and update your content on a regular basis (Google will love you for this!). Use images, videos and podcasts judiciously too. Include the right amount of keywords in the text content, image ALT tags and video transcripts.
Time to load – Make sure that your website loads quickly, whenever a visitor clicks on its name, in the SERP. Test multiple versions of the website, to find out which one works the best. Inclusion of heavy flash content in your website design is generally not advisable, since they tend to slow down websites. You can use Google speed test tool
Social media optimization (SMO) – If you thought that social media management is not something that is related to your SEO campaigns, you are sadly behind the eight-ball. It is important to have profiles for your business on popular channels like Facebook, LinkedIn, Google Plus, Twitter, MySpace and Pinterest. Post news, images and updates about your business regularly on them – and link them to your website.
Generating backlinks – This is primarily done to create a buzz about your website in the online space. Choose niche directories, blogs and bookmarking websites with high PR, and promote your website content through them. Boosting up the number of quality backlinks in this manner would surely have a favorable impact on your search engine rank. Do not spam, however, or link to websites that have no connection to your business.
Participate in business forums – Take part in discussions related to your line of business, on popular business forums, and discussion channels. You should also have an account in places like Yahoo! Answers, where you will be able to address the queries of potential buyers in an easy, effective manner. Don’t forget to post the URL of your website in these forums.
You should also ideally avail of the services of a professional mobile app developer, to create engaging mobile applications that would play a part in promoting your business. Keep a tab on the latest SEO regulations, to avoid damaging penalties. Pay equal heed to both on-page as well as off-page SEO considerations – and pull up the rank of your website on the different search engines!